Biscoff® Trademark Guidelines
These guidelines were created to help understand how you can leverage the Biscoff® brand and while ensuring the integrity of our brands and trademarks.
We are pleased to know that you enjoy working with Biscoff® spread and biscuits in your recipes to delight your customers. We would like to inform you that Biscoff® is a registered trademark of Lotus Bakeries. The use of Biscoff® products in the preparation of your recipes does not automatically entitle you to use the Biscoff® trademark such as logos, design and the look & feel and trade dress in your communication.
However, as set out in these guidelines (“Guidelines”), certain ways of use are authorisd by Lotus Bakeries so you can include the Biscoff® brand name to benefit from its power and recognition. These Guidelines apply worldwide and intend to refer to Biscoff® biscuits, spread, topping sauce as a characterising ingredient of your Product.
Please refer to the trademark guidelines below that are relevant to your business:
As a closing remark:
Lotus Bakeries may change or withdraw these Guidelines at any time in its sole discretion. Changes will be published on this website. You agree to be bound by the latest version of these Guidelines as published on this website. You also agree to comply with any other brand usage guidelines instituted by Lotus Bakeries from time to time. We advise you to check this website every 6 months whether the Guidelines have been amended or withdrawn.
By using our trademarks, you acknowledge that Lotus Bakeries is the holder of these trademarks and that you will not contest, challenge or interfere with Lotus Bakeries’ rights, including registration anywhere in the world of such trademarks (alone or in combination with other elements). You also acknowledge that you will not misuse or cause reputational damage to our trademarks. Any goodwill derived from using Lotus Bakeries’ trademarks will inure to the benefit of and belongs to Lotus Bakeries only. No other rights as set out herein are granted to you.
Lotus Bakeries reserves the right, at any time and in its sole discretion, without giving any justification, to revoke any authorisation to use the Biscoff® brand.
Companies that would like to use more assets than allowed per these Guidelines or to look into the opportunity of co-branding, are strongly encouraged to connect directly with our local Lotus Bakeries teams to see what the requirements are and what the licensing contracts entails.