You can only use the Biscoff® brand name and certain trademark elements on the conditions that you:

1. Use only the real Biscoff® ingredients in your recipe (hereinafter « Product »).

And,

2. Respect the Biscoff® trademark guidelines as mentioned below.

The Product must be prepared and manufactured in a healthy and safe environment, in compliance with all applicable laws, standards and regulations. The Product must contain genuine Biscoff® ingredients. The following guidelines only apply for products that fall under the category of desserts (such as cakes, pastries, puddings, pies…). The Product should be stored at room temperature or in a chilled environment and has a maximum shelf life of 10 days.

Our brands are very important to Lotus Bakeries. Biscoff® is the brand endorsed by Lotus. If you would like to use our brand name, you need to use Biscoff® and not Lotus or Lotus Biscoff®.

Furthermore:

• To protect the integrity of our brand, you cannot use or incorporate Biscoff® directly into your Product name. Neither can Lotus Bakeries allow you to create a fantasy Product name or use any wordplay that incorporates Biscoff® (full or partly) as this may harm our Biscoff brand.
• You are not allowed to  use of any Biscoff® trademark such as logos, design and the look & feel and trade dress in any of your communication. For example, this means that you cannot use any visuals of our Biscoff® cookie or Biscoff® spread on your packaging.
• You can use the Biscoff® brand name  on your packaging only in a referential way purely to inform the consumer that your product is made with one or more Biscoff® ingredients.
• You can do so only on the back of the packaging.
• You can do so mentioning it in your ingredient list and/or as using a  description like “made with, filled with, decorated with….”
• After Biscoff®, you must always mention which Biscoff® ingredient is being used (e.g., cookie, spread, topping sauce).
• The brand Biscoff® must always be written with capital ‘B’ and followed by a registered trademark sign ®
• It cannot be the main call out and needs to be secondary on your packaging.