Situated just outside Chester city centre is the Daniel Thwaites owned pub, The Ship Inn. A lively and historic venue, it has been managed by landlord, Lance Warburton for over a decade offering visitors an abundance of quality, home-made food and drinks across three different floors, as Lance expands:

“We trade on three levels: the bar area, private dining space and a restaurant with scenic views over the River Dee. Whilst we are a local pub at heart, we also attract tourists who are visiting Chester and who want to get a flavour of the local area.”

Alongside the pub’s traditional bar offering, The Ship Inn provides an expansive hot drinks menu, featuring hot chocolates, teas and coffees, all of which are made extra-special with a complimentary biscuit. As Lance explains, this biscuit is a small gesture that has a big impact: 

“Providing a complimentary accompaniment to our hot drinks elevates the customer’s experience. It means that when our guests sit down to enjoy our fantastic coffee, they have something to enjoy with this, helping to take our service to the next level.”

A complimentary biscuit doesn’t just go down a treat with The Ship Inn’s customers; Lance discusses how this delicious biscuit also brings in additional custom:

“Offering a complimentary biscuit alongside our hot beverages helps The Ship Inn stand out, making us the number one choice for local customers. It also means that when customers are here, they stay longer, often ordering food or a second drink.” 

However, such a reputation rests largely on the biscuit on offer, and here Lance agrees there is only one contender: it’s gotta be Biscoff®!  An iconic biscuit with a moreish caramelised flavour and distinct crunch, the Biscoff® One Piece makes the ideal coffee accompaniment, as Lance explains: 

“We chose to serve the Biscoff® One Piece because it’s the perfect partner for our coffees and hot drinks. It’s nut-free, vegan, and an absolute premium product.”

Stored next to the coffee machine, the individually wrapped biscuits stay fresh until the moment they are served, before being hastily opened by The Ship Inn’s Biscoff®-loving customers:  

“The customer reacts so positively when we offer them a Biscoff® biscuit, and quite often you’ll find that somebody else on the table will grab it off their saucer the minute this is placed in front of the customer! And then there are the dunkers, who will open the biscuit and dunk before the server has even left their table.” 

With Biscoff® in such high demand, Lance goes on to explain:

“We frequently return with extra biscuits and even people who have just ordered lunch will still snack on their biscuit first. Biscoff® just gives you that reaction.”

The excitement generated by the Biscoff® One Piece leaves a lasting impression, quickly transforming a visit to The Ship Inn into a memorable occasion. Lance concludes by saying:

“Biscoff®’s popularity with customers is simply due to this being an absolutely fantastic product. It is definitely the number one biscuit to accompany a coffee: it’s crunchy, caramelised, tastes great and is suitable for everyone, even vegan and nut free customers. Biscoff® has it all!”