Discover some Biscoff® success stories
Discover some Biscoff® success stories
These biscuits have taken Biscoff on an incredible journey—one that's too good not to share. That's why we've created a special place for you to explore some success stories and join us on this adventure. At Biscoff, we carefully select partners who share our vision, leading to unique and exciting collaborations. Discover the amazing partnerships and inspirational brands we've had the pleasure to work with on this journey.
Thwaites Pub Group
Situated just outside Chester city centre is the Daniel Thwaites owned pub, The Ship Inn. A lively and historic venue, it has been managed by landlord, Lance Warburton for over a decade. Lance never understimates the power of a Biscoff® biscuit alongside his hot drinks menu.
Eddie Rockets
Irish restaurant chain serving up old-school American-style comfort food, Eddie Rockets, partners with Biscoff® to put the official 'Created With' stamp on core Biscoff® shake, and launches it as part of their ‘Milkshake of the Month' initiative.
Insomnia Coffee Company
Ireland's top independent coffee shop chain, Insomnia Coffee Company, collaborates with Biscoff to produce the Biscoff® Icecap, the perfect summertime beverage.
Farmhouse Inns
Farmhouse Inns, part of Greene King and known for its fresh carvery and delicious hand baked cakes, brings everyone together to enjoy the new Best of Biscoff® range in partnership with Biscoff®.
Bill's Restaurants
For Pancake Day this year, Bill’s Restaurants celebrated with a Bottomless Pancake Menu that was available all day, every day for a whole week. The menu included a NEW limited-edition flavour – ‘Biscoff Apple Pancakes’. Bill’s unique take on a toffee apple features warmed Biscoff coated apples, Biscoff crumb & whipped cream. As well as their original ‘Biscoff Crumb & Vanilla Ice Cream Pancakes’ which were introduced in September 2024 and quickly became a bestseller.
Auntie Anne's
Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise and leading pretzel retailer in the UK, was founded at a Pennsylvania farmer’s market in 1988. Currently operating 44 stores in the UK and more than 2,000 locations across 30 countries, Auntie Anne's best-selling products are cinnamon pretzels, cinnamon nuggets, and stix. The new Biscoff® Topped Nuggets are the result of their most recent collaboration with Biscoff®.
Soho Coffee Co.
The good-mood, food-led coffee and bakery business, Soho Coffee, partnered with Biscoff this year to introduce what they called the ‘Biscoff Collection', which consisted of three key products: their now-famous SOnut, a Biscoff Blondie Hot Chocolate, and a delicious Biscoff Shake.
Krispy Kreme
Famous for their hand-checked, hand-filled and hand-decorated doughnuts that are made fresh every day, Krispy Kreme partnered with Biscoff to showcase their popular Created With Biscoff doughnut, which belongs in their core range, as well as the Biscoff shake. Other successful Biscoff products include the Brookie doughnut and the Biscoff iced ring doughnut.
McDonald's
McDonald’s launched the Biscoff McFlurry on their Limited Edition menu back in 2023, and, as expected, this went down a storm with consumers. Following the overwhelming success of this highly requested collaboration, McDonald's added a Biscoff Frappe to their 2024 lineup. Here’s what people had to say about it: